10 Best Digital Marketing Module Free Course Of Digital Marketing Agency

1.Digital Marketing Significance

Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones

Digital marketing is important because more and more consumers are online; digital marketing is an immediate way to reach them. Traditional marketing can no longer reach people quite like digital marketing

Digital Marketing Significance
Digital Marketing Significance

E-Content: Module 1: Digital Marketing and its Significance

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2.Traditional Marketing Vs Digital Marketing

Traditional marketing refers to the strategy where a business organization uses conventional tools of marketing such as promotion and advertisement in magazines, newspapers, billboards, flyers, posters, radio, television etc., to achieve their desired objective.

The traditional concept of marketing mainly comprises of 4 key elements (also known as marketing mix), popularly known as the 4 P’s of marketing. They are:
I. Product: The product which is a bundle of utilities constitutes the most important element of marketing mix. Product mix is built up through integration of a few product groups.

II. Price: The exchange value of goods and services in terms of money at any level of marketing is called price. It is the amount a customer pays for the product.

III. Promotion: Promotion implies that such type of activities on the part of producer or sales personnel that makes it possible to increase the sales volume. It has four distinct elements: advertising, public relations, personal selling and sales promotion.

IV. Place: Place represents the location where a product can be purchased. It is often referred as the distribution channel. It includes any physical store as well as virtual stores on the internet.

E-Content: Module:2:Traditional Marketing Vs Digital Marketing

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3. Digital Marketing Process

Digital Marketing Process
Digital Marketing Process

Steps in the digital marketing process flow as follows:

  • ● Making the digital strategy
  • ● Creating the visibility of the brand
  • ● Bringing the traffic to websites and social media platforms
  • ● Converting traffic into the potential leads
  • ● Lead Conversion
  • ● Measuring and tracking
  • ● Retention

Step 1 – Making the digital marketing strategy:

If you don’t know where we are heading, we will never reach, that’s why a good strategy for digital marketing decisions developing, integrating and balancing the digital marketing strategies is the first step of the digital marketing process. An ideal digital strategy aligns with the vision of business or any other entity dealt with.

The key determinants for making a digital marketing strategy are:

1)Long term and short term goals 2)Challenges being faced currently 3)Challenges which are likely to arise in future 4)Futuristic prospects and mechanism to attract those prospects 5)Competitors and policies used by them 6)The budget for the digital marketing program 7)Expected ROI (Return on Investment)

Step 2 – Creating the visibility of the brand:

Visibility can be defined as the degree to which something has attracted attention or prominently seen. Being noticed by the audience is the motive behind the application of digital marketing tools. the Brand awareness is very necessary for the success of any business or blog. Develop the content in such manner that the brand that visibility of brand is enhanced.

We can let masses know or see us by:

  1. Websites 2. Mobile Apps(Android and Ios) 3. YouTube channels 4. Blogs 5. Accounts or pages on various social media handles like Facebook, Instagram, Twitter, LinkedIn and others 6. Emails

*Note that the websites should not only have great content on desktop version but must be fully compatible with mobile devices. The audience expects consistent and coherent data along with smooth accessibility.

The paid, owned and owned media has to be selected according to specific needs.

● Owned Visibility: Websites, Blogs, Videos, Social MediaProfiles(Facebook, Twitter, Instagram, LinkedIn etc.

● Paid Visibility: Paid Ads, paid search, paid content, paid links

● Earned Visibility: Viral marketing, SERP(Search Engine Results Page), Word of Mouth

But the choice must be very judiciously. One study found that 18-34-year-olds mostly ignore online banner and digital ads. As per estimates, 54% of internet users are most likely don’t click on banner ads as they don’t trust them (eMarketer, 2014) “When building a brand online, too many people rush to buy ads and acquire traffic to drive revenues by brute force. Small efficiency improvements in conversion rates, email capture and retargeting can pay huge dividends-tighten up the mouse trap first, then buy eyeballs. You’ll acquire and retain customers more cost-efficiently and keep money in your coffers for higher risk marketing strategies.” Tony Delmercado, co-founder and COO of Hawke Media

Step 3 – Bringing traffic to your business’s websites and social media platforms: Digital marketing could only be used to fullest when we could use the strategies towards getting traffic. Check what drives traffic for you and what not. Quality traffic could be further converted to leads and final conversions. Some crucial tools for this are:

Display Advertising
Display Advertising

● Display Advertising: Display advertisements are definitely an eye-catching mechanism for getting prospective customers. Display Ads are two types: 1) Retargeted Ads 2) Informative Ads

● Pay Per Click Advertising: Pay Per Click Advertising is a good mechanism to generate traffic. Pay Per Click advertisements should be optimized. Be on top of the minds.

● Email Marketing: Emails work better than mobile notifications as they are free of cost for consumer class and some mobiles have space constraints for text messages. Rates of

● The number of email users worldwide is forecasted to rise to 2.9 billion by 2019 (Word Stream,2018). Businesses should expand and refine their email distribution to reach out audience on a larger level.

● Search Engine Optimization: SEO (Search Engine Optimization) is has a tremendous effect on the reach of targeted audience. On a monthly basis, 20% of Google searches are for local business and 46% are for products or services. Industry experts state that Google updates its algorithm,500 times a year. It is very important to check for keywords which gain or lose traction in search engine operations. Keep updating and auditing SEO regularly to stay searchable and discoverable consistently.

● Social Media Optimization: Most excellent venue to reach masses is social media. People are more responsive when others like or comment positively on your businesses. Out of every 4, 3 are active users of social media platforms. Edelman Trust Barometer (2018) found that 63% of businesses’ marketing improved with help of social media. 67% of people use social media for customer service inquiries (JD Power, 2015) . So we can say that social media is the best way for online presence. Facebook is good for B2C businesses and twitter is great platform to share ideas and giving new content. It is always advisable to schedule your posts according to best times reflected in insights to engage more people.

● Blogging: Blogging gives a marketing standing to the brand. In other words, blogging gives a voice to the brand it is associated with. 91% of masses said that they are likely to purchase from a brand with authenticity rather than a generic one. Blogs are estimated to attract 42% more of what normal traffic a website has. 300% more indexed pages are produced as an outcome of blogging.

● High-quality webinars and live events: Working on a bigger picture, webinars and live events play an advantageous role.

E-content: Module 3: Digital Marketing Process

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4.Website Planning and Development -Types of Websites

wordpress theme  Development
wordpress Planning And Development

We are going to start with the Module 4 i.e. Website Planning and Development-Types of websites.

As I Already discussed with you that website is a backbone of digital marketing and before starting with digital marketing, every digital marketer should have a fair idea about the development of a website.

In this module, firstly I will focus on explaining various types of websites and then I will outline various phases of website planning and development process. After the completion of this module you will be able to;

Define various types of websites and you will be having a fair idea about various phases of website planning and development process along with the terminology used in website development.

Before I explain various types of websites, it becomes essential to understate what is a website and how does it work? Let us see it in a very simplified way.

In layman‟s language, a website is a collection of WebPages stored on a Web Server. These WebPages are accessible on a request to the user through the web browser installed on various devices likes desktop, laptop, tabs and mobile phones

Not Impressed!! Let us try to understand with this visual (Fig-1) Suppose you have the content or information that you want to share with rest of the world. What will you do?

Various types of Purpose Based Websites are

  • 1. Personal Websites
  • 2. Business Websites
  • 3. e-Commerce websites
  • 4. Social Networking sites
  • 5. Info websites
  1. a. Blog
  2. b. Forum
  3. c. Wiki
  4. d. Answer
  5. e. Web directories

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5.Website Planning and Development -Keywords

Website Planning and Development -Keywords
Website Planning and Development -Keywords

Just to begin with, scan the website of your competitor and analyze it for keywords and prepare a
list of these keywords. You may also use few tools like screaming frog, siteanalyzer etc. forwebsite audit purpose.
After preparing the list of important keywords suggested by these tools, make sure that your
website must contains all these keywords, if not then get them in order.
You may also use very sophisticated tool for keyword suggestions like


  • Google Keyword Planner (https://ads.google.com/intl/en_in/home/tools/keyword-planner/)

  • Google Trends (https://trends.google.com/ )

  • Keyword Shitter (https://keywordshitter.com/)

  • Google Search Consol (https://search.google.com/search-console/about)

  • Suggestion Keyword Finder(https://tools.seochat.com/tools/related-keywords-tool/)

  • Word Tracker Scouts (https://tinyurl.com/y5qr9xh5)


Let me tell briefly about these Tools
Google Keyword Planner
Google Keyword Planner is primarily used for Google Ads. However, this tool can also
be used to identify keywords for website planning as well. Keyword planner is free tools by the
Google which shows the average number of searches on a given keyword and suggest related
keywords which users are actually using in search engine.

Google Trend
Google trend is platform of Goggle that examining the popularity of search query in the
Google search across various regions and languages.
Google Search Console
Search Console is issued for indexing of website. It also offer analysis on keywords as
well
Suggestion Keyword finder
Suggestion Keyword finder is another very simple tool to get ideas about Keywords. It has three
levels which help in finding the long phrase.
Keyword Shitter Shitter
Keyword Shitter is very simple tool to get keyword ideas in bulk on seed keyword
Word Tracker Scouts
Word Tracker Scouts is a chrome extension and can be used to find important keywords from
competitor’s site and to check the relevancy of keywords.

E-Content : Module:5:Website Planning and Development -Keywords

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6.Understanding Domain and Webhosting

Find Your Best Available Domain and Webhosting
Domain and Webhosting

Types of Domain Names
There are different types of DomainNames like
Generic Top-Level Domains (gTLD)
Country code top-level domains (ccTLD
Generic Top-Level Domains (gTLD)
The Generic Top-Level Domains (gTLD) domain name represents the highest level in the
Domain Name System hierarchy. The Internet Assigned Numbers Authority (IANA) in the year
1985 released six top-level domain names, however at present the number is 21. Few of popular
top level domains are.
.com
.net
.ord
.mil
.edu
Country Code Top-Level Domains (ccTLD)
With a purpose to distinguish one country from another, two letter domains were established and

became associated with countries or geographical locations. These are called Country Code Top-
Level Domains (ccTLD)

Few Example of Country Code Top-Level Domains (ccTLD) are
.in
.au
.uk
.pk
.us
As, you have to buy the domain name for your website, you should be very careful while
selecting a domain name as it helps to
Create first impression of your business
Defines your brand

WEEK2: DIGITAL MARKETING

Improve search engine optimization
Now the question is, from where to buy the domain name?
There are so many domain registrars in the market. Like
Godaddy.com (https://in.godaddy.com/)
Domain .com (https://www.domain.com/)
Bluehost.com (https://www.bluehost.com/)
Namecheap.com (https://www.namecheap.com/)
and so on form where you can buy the domain name.
Before taking the final decision compare their pricing plans, services and customer care feedback
With this, I have explained the meaning of Domain names and apprise you about the importance
of selection of right domain name for your business. Now Let us move further

E-Content: Module:6:Understanding Domain and Webhosting

Domain Availability Check: Namevine

Best Hosting Provider: 1 Siteground 2.namecheap 3.blue Hosting

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7.Building Website using WordPress

build website Using wordpress
Build Website Using WordPress
  1. WordPress is free
    WordPress is free to use, you can download, install and customize according to your
    requirements without any cost. Further, use can use WordPress to develop all types of websites
    without any limitation like
    Blogs
    E-commerce website
    Business websites
    Affiliate marketing
    Forums
    Social networks sites
    Membership sites
    And other form you can dream of
    The Second Point is,
  2. It is easy to customize using Themes and Plug-ins
    WordPress is mostly used by the people who are beginners in website development and have not
    any experience and knowledge of coding. But, it does not mean at all that you cannot customize
    your website much.
    WordPress sites are fully customizable with thousand of themes available. You can customize
    color, font, background and add sliders, logo, contact forms, images, videos or anything else that
  3. you want to add to your websites. There is no restriction at all. Just imagine something creative
  4. and apply it to your website with the power of WordPress in hands
  5. You can also enhance the functionality and productivity, of a website by using lakhs of
  6. WordPress Plug-ins available free of cost.
  7. WordPress Plug-ins are just like small apps and by using them you can add advance features to
  8. your website like contact us from , sliders, analytics, social icons and many more
  9. How to install themes and Plug-ins, I will discuss in a while
  1. WordPress is easy to mange
    As I mentioned, WordPress is very easy to use and manage. After installing WordPress, you can
    easily use it, mange it and update it. You will get update notification from time to time and with
    one click you can easily update your WordPress. You can also keep back-up of WordPress
    websites easily in case something wrong happens to your website.
  2. WordPress is Safe and Secure
    One question is always asked, whether WordPress websites are secured and safe. Answer is Yes.
    When it comes to privacy and security, there is no compromise on it. WordPress websites are
    fully safe and secure. Even to add more security, numbers of Plug-ins are available with the
    WordPress itself.
  3. WordPress is compatible to different media types
    WordPress can handle different type of media along with text. You may easily upload images,
    videos, audio, animation, tables and graphs to the WordPress site with one click without any
    problem. Further, you can embed links or URLs of multimedia files from other sources like You
    Tube video links, Social Media links, images links and so on.
  4. Lastly WordPress is SEO friendly
    As I discussed in one the video, SEO is to get your website ranked high in the search engines.
    WordPress sites are usually tend to rank high in the search engine if properly combined with
    SEO tools, More about it will be discussed in Search engine optimization module.
    In this video, we have understood the power of WordPress from various perspectives. How to
    install it and use let us discuss in the next video. Be ready with your domain name, Webhosting
    and various mails and passwords in this regard.

E-Content: Module:7:Building Website using WordPress

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8.Using WordPress Plug-ins

Best WordPress Plugin For Digital Marketer
Best WordPress Plugin For Digital Marketer

Hi, hope you are doing well!
In the last module we have prepared a draft of our website. But we have to admit that our website
is not looking that great as it should be. Many important features are missing in our website such
as contact form, sliders, security features as so on….. Actually to add additional features, we
have to learn about Plug-ins and their functionality. Therefore, in this module will learn about
Plug-ins in the detail.
Specifically in this module you will learn

  1. What is a WordPress Plug-in?
  2. How to install and use various Plug-ins in a WordPress site
  3. How to work with Elementor Page builder plug-in
    Let us begin
    The obvious question in mind is what are Plug-ins?
    According to WPBeginner “A plugin is a piece of software, containing a group of functions that
    can be added to a WordPress website. Plug-ins can extend functionality or add new features to a
    WordPress websites.
    There are two types of Plug-ins i.e Free and Premium plug-ins
    In this module, just for learning the purpose, we will discuss few free Plug-ins. Once you become an
    expert in digital marketing, you may think to upgrade to the premium versions of Plug-ins that
    will open the way to use having some additional features of those Plug-ins. We Are Discuss Best WordPress Plugin That Is Useful

1.Elementor: It Use To Live Optimize Your page In Website And Add Some Beautifull Animation Into Page

2. iThemes Security : use To Sequre Your WordPress More

3.Yoast Seo : It Is Most Popular Plugin It Use To Optimize Your Post Content It Is Many Useful

4.Akismet: It Take Load Of Server But This Plugin Use For Further Use.

5. OneSignal Push Notifications : It’s Useful To Send Notification To Your Subscriber.

6. Really Simple SSL : Make Your Website Sequre With SSL Certificate

7. Contact Form 7 : It’s Useful to Get Information To User Trough A Form

8. Ultimate Addons for Gutenberg : Recently Popular Plugin to Content Optimize more Efficiently

9. WP Hide & Security Enhancer : it uses to WordPress Security

10. Ajax Search Lite : Use to Made A Custom Search Bar Through This Plugin It’s useful made Custom Google Search

Additional Reading : Best WordPress Plugins for Blogs (2019 Top 10 Guide)

E-Content: Module:8::Using WordPress Plug-ins

E-Content : Module:8::Using WordPress Plug-ins : Click here to Download

9.Introduction to Search Engine Optimization

Search Engine Optimization
Search Engine Optimization

Now let’s try to understand what is Search Engine Optimization
It is always said that your websites should appear on the first page of Google natural results and
even more it should be listed in the top 3 to 4 results.
But relevant question is when Google is not accepting any money at all to place your website on
very first page of results.
How will it happen?
Is it possible for me to do something with my website to get it ranked high in the Google natural
results?
Yes, it is possible. How?
The answer is Search Engine Optimization
What is search Engine optimization?
Search Engine optimization is the process of maximizing the number of quality visitors to
a website by ensuring the high rank in the list of organic results returned by a search
engine.
Now let me reiterate it.
As we discussed, there two types of Google results. What are those?
Yes
Organic and Inorganic
Search Engine Optimatition, is all about organic results, mean what practices, strategies or
tactics, we used to get our website ranked high in the organic search results so that maximum
visitors can land on my website.

It has nothing to do with Inorganic results or paid advisements. Now let us discuss various types
of SEO
There are two types of Search Engine Optimization.

  1. The first is : On-Page –SEO
  2. And the second is OFF-Page SEO
    Let us try to understand the difference in both
    First On-Page SEO
    According to MOZ,
    On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn
    more and relevant traffic to your website from the organic results of search engines.
    Further, it refers to both the content and HTML source code of a page that can be optimized
    Let me simplify it.
    As the name suggest, it is On-Page that means whatever we will do with our webpage pages so

that Google think that it will be a relevant and a quality website to the visitors will be part of On-
Page SEO. Let me give you one example.

Example
You would like to insert relevant keywords into your WebPages that your prospects or customers
usually type in the search engine to find your website.
It is an example of On-page SEO.

E-Content: Module 9: Introduction to Search Engine Optimization

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10.KeyWord Planner Tools

Google Keyword Planner
Google Keyword Planner

Hello Learners. After understanding the meaning and types of Search Engine Optimization, it is
a time to learn about various techniques of Search Engine Optimization, both, on page and Off
Page SEO techniques. But we are not going to start directly with the SEO Techniques
I have intentionally, devoted one full Module to Keyword planner Tools as key Keywords play a
very significant role in the entire SEO planning.
Though, we have discussed about keywords and their types in one of the Module: Key word
selection Process, but in this Module we will exclusively discuss the Keyword Planner Tools.
Under this Module, you will Specifically Learn
What are keyword Planner tools?
What are various keyword planner tools in the market?
How to use Keyword Planner tools to get ideas about relevant keywords?
If you are ready, Let us begin
What are Keyword Planner Tools?
Keyword planner tools help the SEO masters to find out the relevant keywords for products,
business, website developments and for ads
Most of the keyword planners suggest keyword ideas based on what keywords actually people
are searching in Google Search Engine to find you, your product, and service.
To use the Keyword planner, you have to enter, a keyword or couple of keywords representing
your business or domain of your website and Keyword planner tools render you back a list of
suggested keywords with some metrics also
The word or couple of words entered by you in Keyword planner terminology is called a “SEED
KEYWORD”
There are Free as well as premium Keyword Planners tools in the market, But, in this module, I
will discuss few free tools with you.
These keyword planner tools may help you in finding the relevant keyword for your website and
SEO like
Google Keyword Planner
Google Trends
Keyword Shitter
Google Search Console
Suggestion Keyword Finder
Word Tracker Scouts
And Many More

E-Content: Module 10: KeyWord Planner Tools

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